Branded

Note – If you see that Leelee Sobieski is at the top of a movie billing, you are 70% of the time in for something inventive if not controversial.

In this film you get a taste of just about everything. From the narration being done by talking stars in the shape of a cow (no I am not kidding), to ad driven Pokemon-esque creatures popping out of the main characters girlfriend’s ears, back and just about every major building in Moscow. Unfortunately what we don’t get is much of what you see in the posters. No the main character doesn’t have an axe, at all. He doesn’t roam roof tops (maybe once) and he doesn’t personally jack up any CGI balloon artist’s creations. Instead we get about an hour of slow moving advertising agency politics and about 45 minutes of Rick Grimes (when he’s crazy) by our un-likeable jerk of a hero Misha (Ed Stoppard) whose only extremely memorable work for most would be The Pianist.

Having said all that, the central message of the film is not only thought provoking, it’s probably right. If you see this try and rent it as cheap as you can. DO NOT BUY IT. The posters are some of the best I’ve seen, but the movie itself almost feels like a trap. Somewhere in the diatribe of secular morality and infrequent eye candy, is a film better suited for consumption in social sciences or advertising classes at ASU, than as a “lets go out and see dudes jack up “Jack In The Box” movie. This bizarre trip in the head of writers Jamie Bradshaw and Aleksandr Dulerayn will be worth it for those in the mood to over think fast foods grip on society. Also we are treated to serious and convincing (almost Oscar worthy) performances by Leelee Sobieski and Jeffrey Tambor. In fact if you like her, you might almost have to rent this.

Oh and for those that haven’t seen it. The dead cow ashes being poured over your head. Don’t try that at home.

My rating 3 out of 7. Rating Definition – What? This movie was not what you expected. You can not decide if this movie was good or bad but you know there were a few redeemable qualities about it. If you can remember what they were, you might be talked into watch it again.

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